Rihanna to Launch River Island Collection at London FashionWeek(Updated!)

VOGUE has just announced that Rihanna’s much anticipated River Island Collection will be revealed at London Fashion week:

Pictured above is Rihanna and a few models posing during her River Island Collection photoshoot.

RIHANNA will unveil her River Island collection with a catwalk show during London Fashion Week. The invite-only event will be held on Saturday February 16.

“Launching at London Fashion Week is a dream come true for me,” said Rihanna. ” I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can’t wait to see the reaction from my fans and the fashion press!”

Pictured above is Rihanna in Barbados wearing a white T-shirt she designed for River Island.
The much-anticipated collaboration of clothing and accessories will launch internationally in River Island stores and online on Tuesday March 5, and will be stocked at Opening Ceremony in the US and Japan.

“We are very excited to present our Rihanna for River Island collection at London Fashion Week,” said Ben Lewis, River Island’s chief executive. “This is the perfect platform to showcase Rihanna’s design talent and ambition.”

Pictured above is Rihanna out and about in Los Angeles wearing a navy jumpsuit she designed for River Island.

Recent Update! Rihanna Reveals Preview of her RI Collection
According to UK Vogue:

RIHANNA has revealed an exclusive preview of her long-awaited range for River Island. Watch the Vogue cover girl as she takes viewers for a tour around her design studio with her co-designer Adam Selman – from model fittings to a never-seen-before look at the collection sketches.

“I have wanted to design my own fashion label for a very long time,” Rihanna explains. “This has been something I wanted to do ever since I started loving fashion. Every time I saw something on a rack there was something I wanted to do to change it and so I thought that the only way I could do that is by designing the perfect thing for me.”

Aimed at “sassy young personalities”, the diverse collection will be “casual, chic and flirty” and for “all different body types”. Items shown in the film include swimwear, striped tops with plunging backs, jumpsuits and a floor-length black dress with sheer panelling.

“I wanted all types of girls to be able to wear this and feel comfortable but edgy,” she said. “I wanted there to be character within the clothes, but without it trying too hard. It’s just simple.”

It was Britain’s reputation as a leader in street style that attracted the star to work with River Island on her debut fashion line. The collection will be unveiled in full at a catwalk show during London Fashion Week.

“The kids say what’s cool and the designers go and design it,” she said. “Why not go to the source when you want to be ahead of the trend? I wanted to create something that’s inspirational, new and fresh – that’s why I wanted to work with River Island.”

• Post Credit: VOGUE UK | Photo Credit: Rihanna-Diva

We are so excited to see this fashion line take off! If you aren’t aware yet, Rihanna is the feature in Complex Magazine’s February/March 2013 Issue! Need to see more from her line before it releases? Head over to Rihanna’s Closet and check out the photos from the spread! She’s wearing one of her pieces in the shoot!

 

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