★Vintage RiRi: Rated R Era Fashion Recap


Rated R Era Fashion Recap


For this week’s installment of Vintage RiRi I’ve decided to give you a detailed look into Rihanna’s fashion choices for her Rated R Album Booklet, Music Videos, Appearances, and Photoshoots. Lets get started:

Rihanna unleashed the masterpiece formally known as Rated R, in November of 2009. She kicked off the era with a powerful collaboration with Hip-Hop powerhouses Jay-Z and Kanye West. The video for “Run This Town” debuted on August 20th 2009 and was directed by Anthony Mandler.

He’s (Jay-Z) a mentor and a friend he’s always guiding me and giving me advice. He’s definitely always there. No matter what –Rihanna

In the opening scene of the video, Rihanna wears a military- inspired sleeveless hoodie with a long tail in the back and shoulder epaulets. This hoodie was designed by Jeremy Scott in collaboration with Adidas for his Spring/Summer 2010 Collection.

In this scene from the video, Rihanna wears sunglasses from A-Morir. Her “Barracuda” sunglasses are completely covered in hand-painted and hand-distressed pyramid studs. Here Rihanna also wears a pair of stunning leather “Gasolina” Over-the-Knee Boots from Christian Louboutin.

Review: Adidas x Jeremy Scott Spring/Summer 2010 Collection
Purchase: A-Morir Barracuda Sunglasses

Rihanna did an extreme couture supplement photoshoot taken by Steven Klein for Italian Vogue that surfaced around August of 2009. This very edgy shoot consisted of several pieces from Valentino’s 2009 Fall Couture Collection along with a few choice looks from the 2009 Fall Couture Collections of Giorgio Armani, Chanel, Christian Dior, Givenchy and more.

Fashion is fearless. Fashion
should be fun, enjoyable and adventurous ..you should be able to take risks without having to worry about what people think if it makes you happy –Rihanna

Review: Valentino Fall 2009 Couture Collection
Review: Giorgio Armani Privé Fall 2009 Couture Collection
Review: Chanel Fall 2009 Couture Collection
Review: Christian Dior’s Fall 2009 Couture Collection
Review: Givenchy Fall 2009 Couture Collection

Rihanna attended the World of Giuseppe Zanotti during Fashion’s Night Out at the Giuseppe Zanotti Boutique on September 10th in New York City.

On this occasion, Rihanna wore, A-Morir’s Barracuda sunglasses, that she wore during “Run This Town“. Rihanna’s “Hooded Goddess” Dress was designed by Alexander Wang. This rayon hooded jersey dress features a cowl neck and draping detail with long sleeves. This item is unfortunately sold out at Shop Bop and Opening Ceremony. On her feet, she fittingly wore embellished boots by Giuseppe Zanotti for Balmain. These boots retailed for $2,280! They have since sold out at Shop Bop.

On September 12th, Rihanna attended the 2nd Annual House of Hype Directors Dinner. At this event, Rihanna wore a stunning jumpsuit from Jasmine Di Milo’s Fall 2009 Ready-to-Wear Collection.

Rihanna’s see-thru sunglasses are completely covered in lace. These glasses are designed by A-Morir. You can purchase the “Sioux Lace Eyewear” for $210 at the link below.

Purchase: A-Morir Sioux Lace Eyewear

Rihanna ventured off to Paris for Fashion Week in October. Rihanna made her mark on each designer’s processions that she attended with fashion forward looks and pieces from their amazing Spring and Autumn collections.

Rihanna released the video for her lead single, Russian Roulette on November 6th. The video was shot by Anthony Mandler and co-starred actor, Jesse Williams. The track was penned by Ne-Yo.

During the video, Rihanna wore grey leather strappy heels from the Fall 2009 Rodarte Collection in collaboration with Nicholas Kirkwood.

She wanted it (Russian Roulette) to be dark, but not just dark for the sake of being dark…. Dark with kind of a meaning, dark with some kind of thing to it. –Ne-Yo

In another scene from the video pictured above, Rihanna wears a dress from Alexandre Vauthier’s Fall 2009 Couture Collection. Rihanna wore several outfits from Vauthier during this era, from interviews with Jonathan Ross to performances on X-Factor, even wearing a piece to the Echo Awards. We will get into those looks in a bit. The dress Rihanna wore here, was also worn by Alex Curran Gerrard (

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