Here’s what co-designer, Adam Selman had to say to VOGUE UK…
We had a lot more fun this time round, the first collection was a lot purer, about finding pieces that Rihanna felt were missing from her closet. There is a real concept to this one. I can’t give too much away, but we travel so much and experience so much of the world. We’re very lucky to do so and that definitely inspired us. The idea of sports uniforms and masculine vs feminine is something we evolved from last season too. There was a lot of pressure with our debut – this felt more relaxed.
She has a very strong point of view and is very precise – I think I’ll keep those sketches she gave me forever, there’s a lot of back and forth between us, but we’re very simpatico with one another – we vibe.
The way I approach winter style is to layer up summer clothes and Rihanna does the same, but there are coats and sweatshirts – those pieces were key. It’s a little more refined.
She loves going out, that’s her thing, she really wanted to create dresses that girls want to party in around the Christmas season. The fit and silhouette is very important to her. She knows what she’s talking about.
We were both so honored – it was mind-blowing, I don’t think it sunk in until afterwards. The energy backstage and from the crowds out front was incredible. When we were waiting to take our bow she started jumping up and down and screaming. I was more stunned – it’s a yin and yang thing.
Source River Island