Rihanna for MAC’s Viva Glam
Rihanna was announced as the new face of MAC’s Viva Glam (Updated 1.17.14):
Rihanna was announced as the new face of MAC’s Viva Glam in November of 2013. As the new face of M.A.C. Viva Glam, the singer is following in the footsteps of Lady Gaga and Nicki Minaj in an effort to support the M.A.C. AIDS Fund, which has raised a remarkable $300 million in the fight against HIV and AIDS, according to Teen VOGUE’s Beauty Editor Elaine Welteroth.
I’ve been around so many people who have been affected by HIV and AIDS. It’s my turn to spread awareness. Because when people don’t talk about this, they feel like it’s not happening – Rihanna
When Rihanna sat down with Elaine while in Barbados, she opened up about just how close this project is to her heart and own experiences growing up as a teenager. The proceeds from each and every purchase of Rihanna’s Viva Glam Lipstick and Lip Glass will go to the MAC Aids Fund. The products will release on January 21st!
My contribution is that every penny from the cost of this lipstick and Lipglass goes to help someone who really needs it. I am doing this especially for young girls – Rihanna
Rihanna made the decision to collaborate with M.A.C on a new red lipstick because she doesn’t judge and isn’t afraid to talk about sex. Rihanna say’s, “I’ve always been drawn to M.A.C because it isn’t a judgmental brand and I relate to that because I don’t consider myself judgmental”. She went on to relate, “We’re not afraid to talk about sex and we want to encourage young people to be safe.”
Rihanna’s Viva Glam products are said to be a sultry yet chic Lipstick and Lipglass in a creamy blue-red frost –not as matte as her signature RiRi Woo shade. This was intentional according to Rihanna. She says, “Since my fans really loved it (RiRi Woo), and I know that women love red lips right now, I knew I wanted create do something in that red tone and just upgrade it a bit.”
….And upgrade she did! As we mentioned, 100% of the proceeds will go to the M.A.C Aids Fund. Because of that, Rihanna wanted to make sure that her shade of Viva Glam would be versatile for a wearer of any skin complexion, nationality or race.
To me makeup is a major accessory. It can change an outfit, it can make the outfit, it can be the outfit, and that’s why I like to play with it. Lipstick can glam up a whole look – especially in red –Rihanna
LIPSTICK: $15.00 USD/ $18.00 CAD
• Viva Glam Rihanna: Frosty Blue-Red (frost)
LIPGLASS: $15.00 USD/ $18.00 CAD
• Viva Glam Rihanna: Frosty Blue-Red
PURCHASE RIHANNA VIVA GLAM: (maccosmetics.com/glam)
Rihanna’s Viva Glam Lipstick & Lipglass will be available internationally in February.