SHE x Joyrich

Rihanna wears several pieces from the brand Joyrich in 2012:

In this week’s installment of Vintage RiRi, we will be taking a look back at a catalog of outfits that Rihanna wore in 2012. The key element in all of these looks is the LA street wear brand, Joyrich. This brand has been a constant go-to for both Rihanna and her BFF Melissa Forde. Here’s the rundown on all of Rihanna’s Joyrich pieces:

JOYRICH was established in 2007 by founder, Tom Hirota in the heart of Los Angeles. The brand blends their trademark pop art graphics with the essence of several styles to create balanced pieces that are always fun to wear.

Rihanna was first spotted wearing the Joy Rich brand on Valentine’s Day in 2012. She was seen leaving Scarpetta restaurant in Beverly Hills wearing a salt and pepper colored dress with Joy Rich’s Spring/Summer 2012 Cash Flow Moto Jacket. The piece features an all-over money sign print and zippered detailing. Rihanna accessorized on this occasion, with A-Morir by Kerin Rose Kitt Cat-Eye Sunglasses and PLAY by Comme des Garçons Converse Chuck Taylor High-Top Sneakers.

Three days later, on the 17th of February in 2012, Rihanna arrived at her hotel in London wearing another piece from the Joyrich Spring/Summer 2012 Cash Flow Collection. She wore the brand’s Pink Cashflow SnapBack Hat. In addition, she donned a grey Rodarte Sweatshirt, Fall 2011 Alexandre Birman Boots and a green Prada Saffiano Calf Leather Tote Bag.

On February 19th 2012, Rihanna left her hotel for the day while in London wearing her favorite Ray Ban sunnies and a Trapstar Riders SnapBack Hat. Rihanna then wore, Joyrich’s Spring/Summer 2012 Bone Collection Harem Pants with Adidas Sneakers. She also wore a few rings from Jennifer Fisher.

Rihanna left the Corinthia hotel in London on February 21st. She attended the annual BRIT Awards Ceremony that same day. She left her hotel wearing a grey Joyrich Rich Rope Hooded Dress. She accessorized with Alexander McQueen Contrast Arm Sunglasses and Resort 2012 Electric Blue Jimmy Choo Anouk Pointed Toe Pumps. She also wore jewelry from Jennifer Meyer and Jennifer Fisher.

On the first of March in 2012, Rihanna arrived at LAX airport arm in arm with her BFF Melissa Forde carrying an accessory from Joyrich’s Spring/Summer 2012 Bone Collection.
Rihanna’s Bone Boston Bag features a top handle and an adjustable shoulder strap. She again wore her Alexander McQueen Contrast Arm Sunglasses and a Boy London BOY Cap. In addition, Rihanna carried a Fendi Zucca Canvas Backpack and wore Adidas Sneakers. M$$ also opted for a Joyrich piece. She wore the brand’s Cuddle Currency Mono Color x Lime Yellow Harem Pants.

While heading to Milk Studios in New York on March 12th 2012, Rihanna was spotted wearing a denim-on-denim ensemble that included Current Elliot’s Denim Shirt. She chose Joyrich’s Spring/Summer 2012 Black Cash Flow Fanny Pack as an accessory for this look. As with the leather jacket from this collection that she wore previously, the fanny pack features an all-over money sign motif. Rihanna completed this look with Céline Audrey Sunglasses and Jil Sander Oxfords.

Just days later on the 18th of March, Rihanna was seen leaving New York at JFK Airport. She once again carried her Spring/Summer 2012 Bone Collection Joy Rich Boston Bag with her Fendi Zucca Canvas Backpack. On this occasion, she wore her favorite Long Wool Givenchy Bomber Jacket and an Iris Tee that was also designed by Givenchy. Rihanna finished her look with Distressed Balmain Homme Jeans and Alexander Wang Daria Parrot Combat Boots. Additional accessories included Jennifer Fisher jewelry, a gold Céline ID Choker and her Céline Audrey Sunglasses.

Rihanna was seen almost two months later in London on May 20th 2012, wearing another piece from Joyrich. This time, she wore their Rich Cut-Off Hoodie. She complimented this top with Distressed Balmain Homme Jeans, Ray Ban Sunglasses and her trusty Manolo Blahnik Chaos Cuff Sandals. Rihanna also carried her Spring 2012 Céline Mini Boston Bag.

Rihanna left one of her favorite restaurants — Giorgio Baldi on June 3rd 2012, while in Los Angeles. She once more wore her Spring/Summer 2012 Joyrich Pink Cash Flow SnapBack Hat that we discussed earlier in this post. She used it here, to compliment her Spring/Summer 2012 Jeremy Scott x Adidas Originals JS Shoe Memory Big Tee. She fittingly rounded off her look with Spring/Summer 2012 Jeremy Scott x Adidas Originals Leopard Tail Sneakers. On her finger, Rihanna wore a hand-carved Hydra Cameo Ring designed by Amedeo.

While in London for a bit during the month of June, Rihanna left her hotel on the 19th wearing Joyrich’s football-inspired, The NY Athletic Mesh Cropped Top. She complimented this piece with a pair of yellow tiger print shorts by Trukfit, Jennifer Fisher’s Gypsy Finger Ring and Converse Sneakers.

On June 23rd 2012, Rihanna was spotted leaving her hotel in London in a super sporty look that included a piece from Joyrich. She wore Joyrich’s sheer mesh Athletic Jersey Tank. On top of this tank, Rihanna opted for a blank and white Adidas Originals CS Pleat Star Print Jacket. Her look also included a Carhartt Brite Lime Acrylic Watch Hat and her Air Jordan Retro XII Playoff Sneakers. She accessorized with Jennifer Fisher’s Gypsy Finger Ring and Melody Ehsani’s Queen of the Jungle Necklace.

The last time Rihanna wore Joyrich in 2012, was on November 28th — just days after her infamous 777 Tour. She left her hotel in Joyrich’s Freshman Varsity Jacket in red and black. Her wool-blend button up jacket features faux leather sleeves and diagonal front pockets. She completed this look with Skinny Vesper Couture Jeans from James Jeans, Timberland Boots and Ray Ban Sunglasses. She carried along with her, Silver Spoon Attire Vintage Cameo Beanie and Pierre Hardy’s Suede Leopard Print Backpack.

Of course, Rihanna continued to wear pieces from Joyrich throughout the year 2013 as well. However, we have covered each and every one of those looks separately. You can visit our posts (here) to check out all of her most recent sightings in this brand.

Images via: Rihanna-Diva

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