Rihanna at PUMA Headquarters in Saint Laurent

Saint Laurent | Mr. Completely

Rihanna pays a visit to PUMA Headquarters in Germany:

Great news was revealed today! Rihanna has been named creative director and global brand ambassador for Puma. As such, she will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio. Rihanna flew in to Puma’s headquarters in Herzogenaurach, Germany, on Monday for her first creative session with the design team, picking out colors, styles and discussing the line’s direction. As part of a multi-year partnership with the activewear firm, Rihanna is to take a hands-on approach with Puma’s fitness and training line, including apparel as well as shoes, while also fronting Puma’s ad campaign for fall 2015. We are very excited to see what Rihanna will add to the label’s aesthetic. Today, Rihanna uploaded several photos of herself at PUMA’s headquarters. Let’s take a look at what she wore.

Rihanna looked really adorable during her visit to PUMA’s headquarters in Germany. She updated her Instagram from her vehicle as she kept warm in a piece from Saint Laurent. Rihanna wore a $3,195.00 Saint Laurent White Fox-Trim Wool Mohair Knit Cardigan. Her wool and mohair blend zip front cardigan features wide sleeves and slash pockets. Unfortunately this cardigan has sold out.

Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come -PUMA’s Chief Executive Officer, Bjørn Gulden

Rihanna completed her look with a pair of customized sneakers designed by Billy Walsh of Mr. Completely. The Creepy PUMA shoes are a really cool spin on the classic PUMA shoe with an added two-layer Vibram Sole wrapped with a contour rubber blend.
You can shop the brands store for a few other pairs of sneakers.