Crush by Rihanna: NEW FRAGRANCE

Rihanna wears Matthew Dolan Denim, Pre-Fall 2016 Balenciaga

Crush by Rihanna

 

Rihanna’s new fragrance “Crush” will release in August:

Rihanna has released several fragrances in the past, and now we are happy to be able to announce that she’s set to release an all new perfume — CRUSH. PRNewsWire revealed some details on the fragrance and we want to share the deets with you all as well! This one will be the second fragrance in her RiRi collection. Crush is said to be a mysteriously sexy and provocative scent. Breaking boundaries and setting new rules, this perfume feels empowering, strong, confident, and unapologetic.

Crush features sensual woody notes that pair with playful red fruits and pink musks to create an intoxicating fragrance with an undeniably fun, feminine twist. A collaboration between Rihanna and Natasha Cote of Givaudan, the addictive floriental opens with a vibrant splash of bergamot, juicy mandarin and vivacious pink peppercorn. At its heart, pink rose is accented with spicy ylang drizzled in the tangy sweetness of red berries for a mouthwatering signature; while creamy musk, cedarwood and sexy patchouli combine to leave a lush, lasting impression.

Rihanna in Matthew Dolan Denim Jacket

The bottle, designed by Rihanna, inspired by the original RiRi bottle, combines a sense of luxury and femininity. Its rich golden tones create an irresistible allure that is accented by a playful touch of pink on the outer box. The eye catching, luxurious jewelry-inspired pattern on the cap is alluring to the touch, and is carried through to the outer box to create a chic, high-fashion contrast to the bottle’s feminine lines.

Crush by Rihanna will be available at Macy’s, Macys.com and other fine retailers beginning August 2016 for $60 EDP (3.4oz), $36 EDP (1.0oz), and $20 Rollerball (0.2oz).

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